Here comes the sensational news in the industry!!  Two giants decided to take on Apple and Google together.

Microsoft’s journey into the Mobile OS segment was way back, on 19th April 2000. As of now Windows OS share is a mere ~2% of the overall market. This is the impact they have made in the smart phone industry so far.

Where as Nokia, the global leader in the mobile phone segment was troubled by the introduction of Android OS from Google. The competitors are using Android OS for their smart phones extensively. With the inbuilt Symbian OS Nokia looked to be in the tribal age. Gradually the Smart phones kicked them off the ground.  The tie up says it all.

This shall create ripples across the industry which are felt already.  We assume that this move may help Microsoft to a larger extent than Nokia, as there are many haters for the Windows people for many reasons. Still the sales will go on Nokia’s fame and trust to build Microsoft’s profit. No hurry-burries!! time has all the answers and.. let us wait for some more time.

As part of the announcement Nokia said, they will use Windows Mobile OS as their smart phone platform as well as Bing Search Engine as their search engine across all their mobile phones.1

What a strategic play from Microsoft? What ever the they made, it largely helps them. Poor Nokia!

Nokia & Microsoft announce plans for strategic partnership to build a new global mobile ecosystem,

Source: TwitPic & Nokia Conversations